Content strategy to enter new markets.

Copackr is exclusive distributor of Chubby Gorilla packaging. They offer a wide range of liquid bottles and solid good containers, of high quality and usable for all kinds of applications. Yet the perception for employability was previously limited to certain markets. Cihan, business manager of Copackr, asked Swift to approach new outlets. We revisited the entire buyer journey to make an impact and inspire the outside world at every stage of decision making.

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Refining online visibility

Website, social media and video marketing

After a thorough web analysis, we proposed our plan of action to Copackr. We work using Google’s buyer journey model, namely See Think Do Care. We then set to work creating content that directly connected to the goal: approaching new markets.

Testimonials from different sectors

For the already well-run webshop, we formulated some advice. To improve organic search results, we built a new blog in Wordpress on a subdomain itself. On this blog, in addition to fascinating technical articles about the Chubby Gorilla products, you will find inspiring cases in which entrepreneurs from several industries testify. They explain how they use packaging for less obvious products.

Social media marketing

Content is king. For Copackr, we create content on a regular basis to visually underpin the brand and showcase its application areas to everyone. We work within different formats and bring enough variety (blogs, videos, animation, photo, etc.) to capture and hold attention.

The result?

Copackr is not only sure of regular social media presence with working, hip content. They are now also profiled and perceived as distributors of packaging for a variety of industries.

Here are some examples of content we created. A larger overview can be viewed at