From concept to evening news.
Campaign with 3 faces.
After a thorough casting with CKSA’s working group, we chose 3 top candidates to interview from the numerous passionate teachers. Hannah, Line and Oumar. With a perfectly prepared script, we went to the respective CKSA schools to interview the 3 teacher-powerful individuals.

Video afspelen over Line

Video afspelen over Oumar

Video afspelen
Multimedia distribution
With this positive campaign, we intensively approached the national press (newspapers and television) and social media (both organically and through ads).
The result?
Mass distribution, a very notable positivity boost and attention from several news outlets.
This project may be continued.
Mission accomplished!
