From concept to evening news.
Campaign with 3 faces.
After a thorough casting with CKSA’s working group, we chose 3 top candidates to interview from the numerous passionate teachers. Hannah, Line and Oumar. With a perfectly prepared script, we went to the respective CKSA schools to interview the 3 teacher-powerful individuals.
With this positive campaign, we intensively approached the national press (newspapers and television) and social media (both organically and through ads).
Mass distribution, a very notable positivity boost and attention from several news outlets.
This project may be continued.