An animated video, an added value for your business?

Yes. Every company benefits from an animated video, but the purpose of the video takes precedence. I clarify: before creating a video, ideally determine what the goal of your marketing campaign is. With some goals animations are appropriate, with others less so. Here are a few situations where using an animated video makes it easier to achieve your objective.

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When to choose animation?

You want to present your complicated service or difficult product clearly

You rarely convince prospects of the qualities of your product or service by ponying up difficult jargon or complex processes. Clarity is power. This is true anytime and anywhere. Using an animated video, you can carefully weigh the words and have the voiceover use exactly those words that describe your product or service perfectly. In 60 seconds you manage to perfectly inform your target audience.

In addition, animated videos also quickly arouse attention. They stand out, making your complicated content seem much more lighthearted.

You want to develop a brand identity

More and more companies are opting for a “mascot” or a clearly recognizable graphic style that they carry through throughout their communications. Animated videos are a great starting point here. By having animated characters custom developed (e.g., similar to you and your employees) you stand out in today’s content society.

You want to stand out

We assume that your product or service stands out in the marketplace, because that’s important. Convincing your prospects that your product is better than the rest isn’t done through a video (or general communication) that isn’t better than the rest. How you do 1 thing determines how you do everything else. Make sure you stand out positively, across the board.

You do not have a filiable company building/employees

Sometimes you see it bigger than the current reality. If your corporate building (due to industrial equipment, empty chairs, lots of paperwork, you name it …) is not the ideal place to have a corporate video shot, an animated video can provide a solution. Also in animation you can clearly have your building made, the streetscape, your employees. For the prospect (and your customers) a clearly recognizable environment, but for you as a business owner a controllable environment without worries.

You like animated videos

This one is important. You have to be – like us – bitten by animation videos yourself and love the communication style. 🙂

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When don't you choose to be animated?

You want to show testimonials

Testimonials (testimonials from satisfied customers) are super powerful. Prospects are more likely to be convinced by satisfied customers than by the entrepreneur of the company claiming to be the best. The credibility of a testimonial disappears when you start showing it in an animated form.

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You want results tomorrow

Creating a good animated video takes a little more time than a regular video. At Swift, you should expect a minimum of 14 days (from A to Z). This is fast, but also of great importance to be able to work out every detail to perfection. We already made animation videos at 2 days, but for comfort and feedback reasons, it is best to respect a slightly longer time frame.

Also use animation for your business?

Are you totally convinced about an animated video or just a live video? You can come to us for both. Be sure to contact us and we will look at all the possibilities.

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