The current trends in animation videos?
Creating an animated video can be interesting for several reasons. This way, you can explain complex issues clearly with an explainer video and also have a playful and modern appearance with your company. But there are an infinite number of animation styles. It is possible that one style will fit your objective better than another. In this blog, we clarify which styles are currently hot, and what applications they are usually used for.
The hippest animation styles
If you want to have an animated video made, these are currently the 4 hippest, most in-demand styles:
1// Hybrid animation
First, there is the hybrid animation. Hybrid, because it mixes real filmed images and stock footage, graphics and animated characters. Many companies choose this style to create recognition on the one hand (they are in the picture themselves and are therefore the face of their company), but on the other hand they do not allow themselves to be limited by reality.
In animation, EVERYTHING is possible, and you take advantage of that with hybrid animations.
2// Flat design
A second animation style that is currently very hot is flat design. That style is tremendously accessible, playful and makes difficult heavy subject matter very light and digestible.
This style has been mega hip for years and continues to top the charts today. If you want to stand out, be humorous and be liked by the general public, flat design is the way to go.
3// Line art animation
A third animation style that is scoring big right now is line art animation. Less playful than flat design, but ideal for more technical applications. Line art animations are sketched on paper and those line drawings form the basis for what will subsequently be the animation.
Slightly more serious, professional so to speak than other styles, and so definitely worth considering!
4// Device explainer
A fourth animation style that is in huge demand is the device explainer. Software that is in development, or already exists? You can easily explain that with a stylish device explainer. The name says it all: on a device(laptop, tablet, smartphone) we are going to explain all the features of the software or platform.
Mega interesting to give your potential customers a taste before they sign up!
What are Swift customers saying?
Kristof Geudens from Garvis
An animation for Garvis
Kristof Van Stappen from Jimber
An animation for Jimber
Also have an animated film made?
With Swift, we have the proven formula for getting your unique message across as clearly as possible. Together, we’ll choose the style that perfectly suits your needs and work out the animation video in phases until you’re 100% satisfied!
