Effective corporate film
Do you want an effective, scintillating corporate film that puts your company in the spotlight? Top! But how do you tackle that? Well, we’re happy to tell you a little more about that.
Storytelling to hit your target audience
What should you look for when having a strong corporate film made? Certainly don’t copy a colleague/competitor’s corporate video. After all, you have your own goals and vision. After all, the goal is to hit your target audience. Map out your buyer personas and make sure you touch and emotionalize them with your message. How to do it. With storytelling. After all, a corporate film tells a compelling story that sticks and responds to the wishes and needs of your target audience.
Respond directly to needs and desires
A lot of corporate films revolve around chest-beating. Take a look at who we are and what we can do for you… While the prospect should be able to understand your services, a corporate video is about very different things. After all, you only capture the attention of your audience when you directly address the prospect’s wants and needs. That way, your message gets in and sticks.
“After all, you only capture the attention of your audience when you directly address the prospect’s wants and needs.”
Go for a professional camera and irresistible audio
Shooting a corporate video with a smartphone? It’s a great device to fill your social media with, but a company film better be tackled with more quality. This film reflects the quality you deliver as a company on a daily basis, so you can’t compromise on this. A professional partner with a top-notch camera is a must if you want to form a good picture of your business.
What is most often overlooked in a corporate film? The audio! It is at least as important as the image because they reinforce each other. Sound effects, music and the voice-over: they create atmosphere and help determine the quality, so pay sufficient attention to them.
Want to make your own corporate film?
Want to have a professional corporate film shot yourself? Contact us! We are happy to look at the possibilities with you and work on a beautiful result!
