Funnels. Measuring is knowing.

You often hear it said: flyering or advertising in magazines, that’s just not up to date, but is it? Do you measure that or do you assume that what others say is correct? Measuring is knowing, because only then can you verify what works for your business. And yes, even a flyer can still be the perfect channel for you to attract new customers.

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Everyone in the funnel

If you want to know what communications, ads and publicity works, you need to streamline this process. In a trade term, you’re going to “funnel. Think of it as a funnel with one endpoint: your landing page. At the top of that funnel, there are several inputs that all lead to your landing page. Just think of that flyer, FB Ads, Google Ads, emailings or, for example, a LinkedIn campaign. What you’re going to do is make sure you know perfectly for each channel how many people end up on your landing page and better yet, how many actually convert and become customers. The important thing here is that you start measuring each step in this funnel.

A UTM tag as a saving grace

How to do it. By assigning a separate UTM tag to each step and/or channel. This is a small piece of code that is added to a URL. This code ensures that you can easily see through which channel your visitors reach your landing page and possibly also take an action. This can be ordering, requesting a brochure, an appointment or anything else.

But what about a flyer and/or magazine?

Agree a UTM tag is not possible here and of course you don’t want to give a long URL either, because no one will type that in. The solution? A QR code or a short URL. Consider, for example, findable.be, a URL next to that of your current company where you park your landing page. This way you can perfectly measure what your magazine ad or flyer contributes to leads or revenue!

Want to know more about the possibilities of funnels?

Want to learn more about this topic or get started with it? We would be happy to look at the possibilities with you. Contact us and we’ll put you on the path to measurement and growth, too.

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