How to explain a difficult product or service easily?

You have a fantastic company with an even more fantastic service. But the answer to the question “what exactly are you doing with your business?” is different every time. Especially when your employees answer the question. However, a simple explanation is possible, but it requires quite a bit of thinking.

Explain your services? That’s super easy with an animated video, or more specifically an explainer video. Together we write a clear, perfectly constructed script. We choose the appropriate style for your animated film and tell your story in clear human language. It has to be perfect, so we update until the video is absolutely perfect.

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Jargon out, human language in.

Do you want to have an animated film made? Then it’s important to keep the goal in mind. If that goal is to stand out and create individuality using a unique style, that’s fine! Want to simplify a complex story? Then you have to guard against the difficulty of the text. Before you know it, complicated technical terms are creeping back into your animation video. As a result, you may be missing the mark because prospects are put off by words they don’t understand.

At Swift, we are fortunate to have 2 fantastic assets:
1. Copywriting and storytelling skills.
2. The power of ignorance

In school, no one had thought that it could ever be useful to have something not to wit. Now this comes in quite handy for us on a regular basis. We listen to your complicated story, and – following the rules of the copywriting art – transform it into a unified and understandable narrative. Here we usually start from the proven structure for a convincing video.

You will notice when looking at that structure that there is still room for jargon, but only in a certain place. The first 10 seconds of your explainer video are crucial. If you use difficult language here, you may scare away interested parties.

What style fits my business?

You want to have an animated video made, but you don’t know what style suits your business? No problem! Swift to the rescue. In recent years we have made dozens of unique animation videos for large companies such as VTM, Stad Antwerpen, DPG Media, Telenet Business, …, but also for small SMEs who want to stand out.

We have bundled all these videos into our animation range, a handy tool that literally demonstrates the infinite range of possibilities. In this video you can already take a look at our animation range.

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Of course, there are trends in animation videos as well. Not every style is equally hip at any given time. In this blog, we discuss what The most popular animation styles are when you want to have an animated video made.

“We always start from the core of the message and tell only what needs to be said.

The ideal length? As long as attention spans.

Often business owners ask us how long their video should best be when they have an animated film made. Our answer is always “while attention spans!”. We always start from the core of the message and only tell what needs to be said. Sometimes it is useful to give additional details, and in that case we can feel free to create long videos. But for example, in the first step of the customer’s journey (awareness phase), a too-long video is pernicious. In principle, you want to use your explainer video in that phase to generate interest and provide just enough information to trigger an action (e.g. a download, filling out a form, free demo request, etc.)

How much does an animated video cost?

There is an animated video for every budget. Of course, we have standard rates if you want to have a solid explainer video made. We are very happy to discuss these with you live. This way we feel what style suits you and what deadline you have in mind.

Have an animated film made for your business?

Do you also want to tell your corporate story clearly? Do you also want to stand out in the crowd? Do you also want a contemporary image?

In short: would you also like to have an animated film made for your company? Swift is super happy to help you!

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