With our format Above the Masses, we explore which channels you as an entrepreneur can use to reach your target audience in an efficient way! We’ll look at what you can do and how you can measure ROI.

Promotional items, corporate gifts & work clothes

Lex Schröer rolled into the corporate gifts business in 2000 and now counts more than 5,000 billed addresses a year. “These are very different customers. Customers who are growing pass through us regularly. Marketing consists of a whole bunch of pillars, which is new, because it used to be easier: the Yellow Pages and the parish magazine and you were done. Marketing has evolved tremendously and in my opinion, those who bet on multiple pillars win. In doing so, I strongly believe in the sense of reciprocity. A customer who gets something is willing to give. And those who give always do it a little to get, too. A customer who gets a corporate gift will award your business.”

Targeted use of promotional items

Promotional items, in turn, are handed out to reach larger groups of customers. “Promotional items are important for your brand awareness. You then need to know who your target audience is in order to choose a tailored article and get it right. Every time potential customers use your gadget, they see your logo appear. What does your target audience really use, is the question you need to ask yourself. Also, you can capitalize on, say, collecting frenzy and try to spark a fad.”

More than just to work in.

“Workwear is not only necessary to work in, it also defines the atmosphere and professionalism you want to exude. Uniformed work attire provides a quality appearance and confidence. Plus, your employees can be proud of it too, especially if it includes items they can wear in their free time as well.”

“Doing something that others might not do and that doesn’t feel like advertising to prospects, making it incredibly powerful? Corporate gifts and promotional items!”

In short: promotional items, corporate gifts & workwear can be important to any business. Depending on the target audience, they can be used. The goal is to be present in the living world of the target group and thus to rise above the masses in a subtle way.

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