SEO, how does it work ?

You’ve probably heard the term SEO (Search Engine Optimization) blown around before? By the way, don’t confuse these with SEA (Search Engine Advertisement). But what exactly is SEO?

We’re not going to tell you that you’re going to be at the top of Google in no time, because that’s a myth. Everything depends anyway or the niche you are operating in, how hard the competition is betting on the same keywords and how good your website is in order and what needs to be present or in order at least to rank in the search engines.

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Everything starts with SEO with a keyword analysis

The most important thing to start with in SEO is keyword analysis. You need to start determining which keywords are important to your business. In doing so, it is important to think locally, which automatically brings you to the terms long tail keyword and short tail keyword:

● For example, a short tail keyword is “butcher. The chances of scoring on that are pretty slim.

● Along tail keyword is for example ‘butcher Schoten’. There you have a much better chance of coming out on top in Google.

“It is essential that texts on your website are constructed correctly.”

SEO web writing

After the keyword analysis, it is time to write SEO-worthy texts for your website. Texts with the right words in them are important, just as a well-stocked website is important. It is also essential that the texts are structured correctly. The myth from the past that you can nestle words in the meta tags has long been shattered. A proper structure with H1 tags, H2 tags and H3 tags, does bring a good hierarchy to your texts. After all, based on that, Google can determine what the relevant content is on that page.

Forwarding Google a sitemap

With a good sitemap we are also going to help Google effectively and indicate which pages are important and which are less so. This is actually an XML file that contains all the content of your site, we’re going to submit to Google for indexing.

You the start, we the rest

We can take care of this entire process for you, all you have to do at the beginning is effectively state what your business is, what your keywords are and what competitors you have. Indicating how you think customers will search for you is also important. We will then do the research and analysis to see if this is effectively the case, but this first step is necessary; after all, you know your business inside out.

Getting started with SEO?

Do you want to get started with SEO, optimize your site or have a new site that is immediately SEO-proof? Contact us and we will be happy to look at the possibilities together.

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