Talk about the solutions your product or service offers

When entrepreneurs introduce their product or service, they often indulge in self-aggrandizement. “We can do this” and “we’ve been doing this for x number of years” are the most commonly used phrases in sales videos, but they are not effective. As a marketer, it pays to look through the prospect’s lens in the first place. What does he / she want to hear and or see?

Put yourself in the shoes of your prospect

You’ve probably heard it before: create buyer personas! These are avatars, in this case of your potential customers. You divide your prospects into categories that are relevant to your business, so that you can then approach them as personally as possible in your videos and other communications.

Obvious criteria for categorizing your prospects are gender or age group. Your power of persuasion (and consequently sales probability) increases substantially if you record a personal video for each buyer persona. So don’t overdo it with the number of categories either. Choose only relevant criteria.

Find the prospect's problem or dream

Everyone wants to work toward something(a dream) or away from a predicament(a problem). It is hugely important to incorporate these 2 things into your videos. Pain is the strongest motivator, always. If you manage to press the pain in your video and offer the solution to that problem, then your product or service is already half sold.

Go full sales

Dominate implies mass creation. Play with the different video types, vary in setting and bring value.

Also use video strategically for your business?

These are just a few possibilities of goals you can start measuring and achieving with video. Do you have an objective but don’t know how best to approach it with video? Feel free to contact us to brainstorm.

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