With our format Above the Masses, we explore which channels you as an entrepreneur can use to reach your target audience in an efficient way! We’ll look at what you can do and how you can measure ROI.

Television is a powerful mass medium!

With TV you can reach a lot of people in a short period of time, it is therefore a mass medium. Gaining brand awareness quickly, but not really purposefully, that’s usually still the perception, but is this still true?

According to Wini Symoens of DPG Media, this should already be nuanced. “We ourselves at DPG Media have the channels VTM, VTM2, VTM3 and VTM4, which we supplement with longtail channels such as MTV, Eurosport and more to increase our reach and be able to reach specific target groups. Since 2 years we can also work very targeted and on target group targeting, we do that with so-called ‘Addressable TV’.”

What is "Addressable TV?

With Addressable TV, the target audience can be very narrowly and specifically defined. This allows you to reach certain segments of viewers with your message in advance. After all, customized advertising is possible through the Digibox.

Thus, certain people may get to see one spot, and other people may get to see another spot. This is possible because we work with both Proximus and Telenet. For example, we can target by region, but also much deeper. Think gender, age, on homeowners or even people with pets.

For this we have our own data from HLN.be and VTM GO, for example, but we also have the data from Proximus and Telenet. We can supplement these two with data from external partner Bisnode. These 3 sources allow us to offer and display the spots in a very targeted way.

Launching a spot, how do you go about it?

Your contact at DPG Media will help you launch your spot. Together you look at the segments and target groups. Based on your wishes, a plan is drawn up, after which your spot is delivered. If you choose Addressable TV, your spot will be delivered to the appropriate target group independently of the channel and program. This way you advertise very targeted and don’t shoot your arrows at random.

“We can target by region, but also by gender, age, by homeowners or even people with pets.”

Measuring efficiency

The return on investment of a television commercial is not only measurable in terms of an increase in the number of visitors to your business. TV advertising is often used to increase brand awareness and generate more traffic. At the end of each campaign, you will receive a report showing how many people were reached and the frequency with which the spot was delivered.

Is advertising on TV prohibitively expensive?

An ‘Addressable TV campaign’ can start from € 10,000, but ‘the sky is the limit’. We can go extremely far in targeting and frequency. It is best to contact a contact at DPG Media directly to discuss options.

The episode of Above the Masses:

Play Video

No television spot yet? Swift to the rescue!

Of course, before you can start an Addressable TV campaign, you need to have a beautiful, inviting television spot that supports your company’s identity and leads to more sales.

Often you have only a few seconds to convince your target audience. In this, Swift can help you perfectly! We work efficiently with DPG Media and can guide you through the creation of the perfect spot.

By the way, the spot we create for television can also be used on other channels, such as your website or social media.

Play Video
bal swift

Social Media Services

Frequently Asked Questions

Our most recent productions...

What are Swift customers saying?

Which topics are interesting for your customers?

Let us work out a content strategy for your social media together!
Customized advice
small_c_popup.png

Branding

Advertising

What are Swift customers saying?

Which ads work best for your business?

Let's see how we can enhance the growth of your business!
Customized advice

What can we help with?

Sector solutions

Support services

Our Latest Achievements...

What are Swift customers saying?

The ideal web strategy for your business?

Let's see together how we can enhance the growth of your business.
Customized advice

Create an animation video

What animation styles are there?

Our most recent productions...

What are Swift customers saying?

What video content does your business need?

Let's see together how video can enhance your business!
Customized advice

Our most recent productions...

Masterclass
"How can you make the most of video with your business?"

What video content does your business need?

Let's see together how video can enhance your business!
Customized advice