With our format Above the Masses, we explore which channels you as an entrepreneur can use to reach your target audience in an efficient way! We’ll look at what you can do and how you can measure ROI.

The role of web!

A large part of our lives takes place online, so it makes sense that as a company you can make a lot of impact here. Moreover, no channel is as measurable as web, which is a super big asset. Daniel Moereels from Swift tells us more about it.

Gigantic possibilities

“Online offers gigantic possibilities, but everything starts with your website. Retargeting, mailings, ads, … anything goes, but your website is the foundation. Every funnel you set up will end up on your website, which shows how essential this is.”

Online actions are perfectly measurable!

One big advantage of web? “Everything is perfectly measurable and everything we do online can be traced. From pressing a button to visiting a page. Online we can measure what the conversion is, unlike a lot of other channels.”

“A website can serve as a business card, but a true lead magnet is also possible. One is not better than the other, as long as it aligns with your goals.”

Getting started with web affordably?

“A new website doesn’t have to be super invasive. A website can serve as a business card, but a true lead magnet is also possible. One is not better than the other, as long as it is in line with your goals. Of course, online shops are now popular. A lot of entrepreneurs have seen the light, but many haven’t yet either. Nevertheless, the step to online has now really been made and you can’t really stay behind. It’s also important as a small business owner to bet on this to avoid being blown away.”

How expensive is a website? There is something to be made for every price. A website that should serve as a business card is the entry point and everything that follows makes it more expensive. What’s important is to have a clear analysis of what you need to do to effectively rise above the crowd.”

Go for Retargeting!

“My best tip? “Do something. Everything starts with the site, no matter how simple. Make sure you have a well-engineered site that you can analyze through Google Analytics so you know what goals are being met. I personally recommend retargeting campaigns to start with. Starting to approach customers you’ve already had on your website back, that’s what it comes down to. A customer should have had at least an average of 5 contacts with you to make the purchase. If you don’t, a competitor will capitalize on it. Make sure you stay in the picture. Retargeting can be done on all channels, though Facebook offers the most accessible options.”

A website belongs in a total picture. It is your ground zero, the base. All other communications and advertising arrive on your website. 99% of the time, a prospect will first come into contact with your website, which immediately shows the importance of this channel.”

The episode of Above the Masses:

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