How do you start your digital findability?

Creating the right findability on the web is very dependent on the industry in which you operate. We’d like to give you some more information on how to get started with this just now.

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How do you address this?

To optimize your online findability, there are of course some basic aspects that you need to think about as a company. We are happy to list some of them for you:

● Make sure you have a website. It does not matter if it is small or large. Whether this is a website or webshop. Above all, be present online!

● Register your business with Google. This is an important step in getting found well on search engines.

● Have a presence on social media. You can choose from Facebook, LinkedIn, Google Business, Instagram, TikTok,… There are an enormous number of different options. Which channels you and your company should focus on specifically depends of course on your target audience. Remember. It is important to keep it “manageable.” Share valuable content with the main goal of giving value to your audience and do it consistently. There is nothing worse than ending up as a customer on a company’s socials and seeing a post here from 3 years ago.

Make sure you keep posting consistently on social media. There is nothing worse than being a customer and seeing where things have stalled.

Of course, these 3 steps are only the beginning of your digital findability. Yet they will contribute immensely to your credibility. Soon we will discuss further how to correctly address these aspects yourself as for example why video is indispensable on your website and on your socials.

Interested in what Swift can offer for you?

Would you like to launch a website, create a corporate video or have your social media managed? Swift guides you to increase your digital findability. We’d love to help you out so be sure to contact us!

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