Why is video important?
Thinking about a corporate video? Do it! After all, a video has a lot of advantages. We list the two most important ones for you.
You give a face to your business
With a video you show your true self. Whereas with photo and text you are invisible to the customer, a video makes your business tangible. The viewer’s perception of authenticity makes a big difference. By the way, even when your store is out or going on a customer visit, you can physically only be in 1 place at a time. With a good video and the right online distribution, you can reach a lot more people and convince people 24/7. It will cost you some energy and time once, but you will reap the benefits.
“A video has long ceased to be an extra, but a must.”
A video is ideal to convince
A video has not only stopping power, but also persuasive power. Especially with a good story (storytelling), you stir up emotions, making people more likely to respond to the call to action. A video has long ceased to be an extra, but a must. Research by Google shows that as many as 50% of people who are going to make an online purchase or head to the store first watch a video of the product or service. We also appear to remember much more through a video. 95% of the core message sticks, whereas with text it is only 10%. We’re lazy, so video is indispensable!
Have your own video made?
Do you too want to convince with quality video? Contact us and we’ll be happy to look at the possibilities!
