From concept to evening news.
Campaign with 3 faces.
After a thorough casting with CKSA’s working group, we chose 3 top candidates to interview from the many passionate teachers. Hannah, Line and Oumar. With a perfectly prepared script, we went to the respective CKSA schools to interview the 3 teacherly individuals.
Play Video about Line
Play Video about Oumar
Play Video
Multimedia distribution
With this positive campaign, we intensively approached the national press (newspapers and television) and social media (both organically and through ads).
The result?
Mass distribution, a very notable positivity boost and attention from several news outlets.
This project may be continued.
Mission accomplished!