The family business Tegeloutlet is betting on video marketing. And they do it right away. They called in the Swift for an eye-catching spot that incorporated live footage, photo material and animation.
Clearly highlighting the USPs of ‘solidity’ and ‘cleanability’ of ceramic tiles.
The family business Tegeloutlet is betting on video marketing. And they do it right away. They called in the Swift for an eye-catching spot that incorporated live footage, photo material and animation.
Clearly highlighting the USPs of ‘solidity’ and ‘cleanability’ of ceramic tiles.
The challenge? Creating a nice mix of different media formats. Tegeloutlet already had a nice logo with a tile as mascot. Who was allowed to appear as an actor in the video.
Of course, we also filmed live footage. We interspersed these with photo material of interior inspirations.
We created a fun message, incorporated all the necessary info and stayed neatly within 25 seconds, as requested for this television format.
When you broadcast advertising via addressable TV, you don’t broadcast the advertising spot to everyone. Based on predefined criteria, such as age group, location and/or interests, you reach a specific target group that is interesting for your company.
Tegeloutlet is targeting home owners, between 25 and 57 years old, in a 10 km radius around the branches.
Pretty specific, huh?