
What are the benefits of SEA?
Combining SEO with SEA is recommended to rank high in Google in both the short and long term. Yet SEA also has specific advantages.
- It allows you to quickly increase your visibility.
- Reaching out to potential customers when they are looking for something specific that you can offer.
- You can send targeted ads based on location and age of your target audience.
- Campaigns can be evaluated in the interim and adjusted as needed.
- You only pay when people have clicked on your ad.
- You can increase conversions such as purchases.